sugging

sugging
  неэтичная техника, имитирующая проведение маркетинговых исследований с истиной целью продажи товара

Англо-русский словарь по рекламе . 2014.

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Смотреть что такое "sugging" в других словарях:

  • Sugging — is a market research industry term, meaning selling under the guise of research . This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the… …   Wikipedia

  • sugging — noun The process where a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell the product …   Wiktionary

  • sugging — survey under the guise of research The unethical practice of deliberate deception by telemarketers masquerading as market researchers. Respondents are often invited to take part in a survey as a lead in to a sales presentation or as an attempt to …   Big dictionary of business and management

  • sugging — /ˈsʌgɪŋ/ (say suging) noun Commerce attempting to sell under the guise of conducting market research, often with incentives attached to lead the potential customer to a purchase. {s(elling) u(nder the) g(uise of market research)} …  

  • sugging — suggˈing noun • • • Main Entry: ↑sug …   Useful english dictionary

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • False flag — operations are covert operations conducted by governments, corporations, or other organizations, which are designed to appear as though they are being carried out by other entities. The name is derived from the military concept of flying false… …   Wikipedia

  • Frugging — In market research, frugging is fund raising under the guise of research . This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the researcher is attempting to… …   Wikipedia

  • Маркетинговое исследование — Маркетинговое[1] исследование (англ. marketing research)  форма бизнес исследования и направление прикладной социологии, которое фокусируется на понимании поведения, желаний и предпочтений потребителей, конкурентов и рынков в диктуемой… …   Википедия

  • frug — v. To solicit donations and attempt other forms of fundraising while pretending to conduct market research. Example Citation: Other protests come from the advertising research industry, which is furious about a venerable direct mail gimmick:… …   New words

  • frugging — fund raising under the guise of research The unethical practice of deliberate deception by fund raisers masquerading as market researchers. Respondents are often invited to take part in a survey as a lead in to a presentation, or as an attempt to …   Big dictionary of business and management


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